Elite was founded in Paris in 1972, and has been famous for discovering and launching the career of the most famous models in the world such as Cindy Crawford, Linda Evangelista, Gisele Bündchen and Stephanie Seymour to name a few. The first international agency to open in China, Elite is nowadays the world’s largest modelling agency network present in the 5 continents with a network of 30 agencies.
Thanks to the opening in 2013 of the NY based agency The Society Management and the acquisition of Women Management Paris and NY, the Group is now leading the model management industry worldwide representing the highest ranking top models in the world such as Adriana Lima, Liu Wen, Kendall Jenner, Fei Fei Sun, Ming Xi, Cara Delevingne, Sigrid Agren, Catherine Mc Neil, Toni Garrn, Daria Strokous, Isabeli Fontana and Natasha Poly. Along with its women’s division the Group represents some of the industry’s most recognizable men, such as Benjamin Eidem, Florian Luger, Diego Fragoso, Richard Biedul, Tony Thornburg and Janis Ancens, through its international men’s divisions.
Elite owns the licensing rights of Elite Model Look, the most prestigious and renowned international modeling contest worldwide.
The undisputed market leader since its creation in 1983, Elite Model Look attracts hundreds of thousands of entrants annually from 50 countries across the world and has launched the careers of top models such as Cindy Crawford, Gisele Bündchen, Alessandra Ambrosio, Lara Stone, Ming Xi, Sigrid Agren, Constance Jablonski, Fei Fei Sun, Matthew Bell, Benjiamin Benedek, Serge Rigvava to name but a few.
Elite is the only model agency in the world to have such a successful scouting tool as Elite Model Look. Managed entirely in-house, it is the most influential and professionally respected contest in the industry, making Elite stand-out from the crowd.
Recognizing the power of its brand, Elite established the Elite Licensing Company S.A. (a wholly-owned subsidiary) in 1998.
Over the years, the world renowned Elite brand has been extending its presence in the consumer market through licensing agreements within the following sectors: hair and beauty accessories, hair and personal care, appliances, watches, eyewear, fashion accessories, fashion jewelry, handbags, hotel amenities, covers for mobile and tablets, beauty products.
For over 15 years, Elite has worked hand-in- hand with global organizations like Reckitt Benckiser, Group Seb (Rowenta for Elite Model Look), Procter & Gamble with whom Elite is jointly selling products in over 90 countries.
Elite in-house licensing department based in Paris, Milan, London and Lugano develops premium licensed strategies to drive revenue for both parties.